"We are so sure that our new ONE 69 Plan is the absolute best value in the market at the time of launch that we’ll give our customers their money back if they can find a better broadband bundle plan in Malaysia!" said Michael Lai, CEO of P1.

P1 is the only broadband service provider to offer a money back guarantee.

The P1 4G ONE 69 Plan is an additional plan to the three existing ONE Plan offerings. P1 launched the ONE Plan earlier in July, but today added this extra plan to ensure all Malaysians can afford quality 4G broadband at home and on-the-go.

According to Lai, the ONE Plan is one of a kind giving customers excellent 3 in 1 value. Two modems - a powerful P1 4G home modem with WiFi and a nifty P1 4G on-the-go modem – and voice.

Subscribers to the ONE 69 plan will only pay RM49 as a special introductory offer for the first three months. The ONE 69 Plan offers speeds of 1Mbps for both modems and a shared quota of 3GB. It also includes 100 minutes of free voice calls to local fixed and mobile numbers and IDD calls to 10 popular destinations including Singapore, China and Hong Kong.

The ONE Plan was created following a P1 research by Frost & Sullivan which showed that 93% of broadband users in Malaysia compromised their broadband experience by using their mobile dongles at home and, as a result, were frustrated with their broadband services.

Lai explained, "Mobile dongles are optimized for outdoor use, not indoor use. For indoor use, you need a device with a larger antenna and connected to a higher voltage power source to ensure stronger signal strength. The comparatively weaker mobile dongle with smaller antenna and powered via the laptop would not be able to perform as well as a home modem, especially through layers of walls indoors."

Customers are also compromising their broadband experience when using the dongle at home because usage quotas on mobile broadband plans are meant only for light surfing, emails and keeping up to date with social media networks such as Facebook and Twitter, not for heavy use. Using a mobile dongle at home also means you miss out on sharing your Internet with others. The HOME modem provides WiFi for your whole house so that up to ten different devices can log on and use the same Internet account. That includes any device which is WiFi-enabled such as the iPhone, iPad, Blackberry, Android phones, smart phones and PS3 to name a few.

"Using the right modem in the right environment is very important to get a better broadband experience. Using your mobile dongle at home is ‘POTONG STIM™!," Lai said.

To promote its new One Plan, P1’s latest campaign lives up to its cheeky brand image with the tagline of "Lagi Potong Stim." Starting from today, P1 will be running an integrated campaign across national newspapers, magazines, and radio. Social media and ground events will feature heavily in the campaign.

Consumers interested in the ONE Plan can find out more at www.P1.com.my/oneplan or by calling 1300 03 8883. They can also visit any P1 reseller nationwide.